Biography

The spices business of Faiza started on the 1968, when founder of Faiza Marketing or known as Syarikat Faiza, Mrs Hajjah Faiza Bawumi Sayed Ahmad. In 1964, the Egyptian-born woman was migrated to Malaysia because followed her husband. At the time, he was able to master in Malay language and fluently speaking after only three months in Malaysia because of her attitude that friendly and sociable with her neighbors. Although her age is within the sixties, she is a mother to seven children and a grandmother to a thirty two grandchildren. Even though she has a big family, she still busy working on a strategy to strengthen its position in the various branches of business in this country.

One of the entrepreneur trait showed by her is a decisive woman. She was a soft person, but firm in her work and duty. She wanted to ensure that her companies established should be on the right track and gain a profit every year. She was born in a family that loves and active with business. Dabbling in business since childhood, she was a cashier at the store owned by his father. The experience led her to participate seriously in business activity.

 Another trait she had is being a versatility woman. Once she got married and get her first child, she followed her husband migrated to Malaysia. She found useful activities that she can do to prevent their free time alone. She started with sewing embroidery with only four Ringgit Malaysia as capital and sold various types of kitchen utensils. She also bought fabrics and made clothes for her little neighbors. Then she produced a set of pillowcases. The beautiful and neat pillowcase was first sold to her friends and her relatives. There, she engaged an encyclopedia set, followed by business tableware. Through small scale business, she saved up money to make for the next business capital.

She is interested in the result of curry spices. She bought various spices such as coriander, cumin, fenugreek, dried pepper, cloves and so on for mixing the ingredients to produce the curry fish and meat under the brand of Bunga Raya. She also had traits as ability to learn from mistakes. She formulated the spices by traditional heritage home-made spice recipes. Everything was made at home, from washing, drying and frying the spices. At that time, she said it more than try and error recipes for her because she  produce it in limited quantity and sold only to her relatives and neighbors, in order to get a feedback for the taste of the spice recipes she made. After that, she proceed to the next step by sends it to the store for ingredients and distributed it.

A few years later, Mrs. Faiza bought another grinding machine and opened a grocery store with a capital of curry she had sold it. From there, she finds that wholesalers are mostly supplied by other races. She began studying various types of rice. It shows the foresight in her entrepreneur skills. Mrs. Faiza apply for a license wholesalers and sell various types including Ponni rice, Basmati rice, Fragrant rice and Siam after receiving positive feedback on her investigative efforts go from one shop to another shop to get feedback on whether they would buy if she sells her rice. Customers who subscribe to his spices also buy rice from them.

Lastly, she is a initiative woman. Learned from the experienced, Mrs. Faiza had improved the recipes to suit with the taste of Malaysian. Since then, the business through the open door was started because the market demand has started showing positive growth for the following years. At this time, Mrs. Faiza was divined to formed independent business unit to spearhead the spice business strategically. After that she was determined to try to wrap using a brand of Bunga Raya and sent to stores throughout Johor.

Her spice business was received by the consumer even though the competition at that time is quite challenging for her to enter business nature. In 1998, Mrs. Najwa Abu Bakar, Mrs Faizah daughter was the person who works tirelessly to spread the wing in marketing and manufacturing into a wide range of spices product. This company has taken advantage of the sensitivity of society at that time to the manufacturing method and content of food. States began to introduce the kind of quality rice categories of Kartanaka, India. This rice is a type of rice "Ponni". Through quality and healthy products suitable for patients such as diabetics, FSB introduce rice "Ponni" to the rest of Malaysia.  Nowadays, with more than twenty types of products with a proper promotion, FAIZA spices has become one of the most trusted household brands among the region. The most popular brand is Faiza Raja Curry, Faiza Beriani and Faiza Bukhari.

In her company, customer’s satisfaction is always their most priority. To extend her products definitely employed the best quality of selected ingredients in order to serve the traditional recipes and the taste of her legacy.  As a result, she firmly concerned in producing hygiene & quality products, which are free from preservatives and additional colors and also artificial flavors.  Besides that, priority while in her production plant is state of the art machinery and trained employees to perform and well trained employee to do the processing and packaging of the spices. What is more important for her is all the products she produced should get certified HALAL by Islamic Development Department of Malaysia.  

Her company is now known as a high quality product, made by one hundred percent by Muslim and one of the halal food in Malaysia. She hoped that the involvement in the production of these products it provides an option for her to get a high quality product and no doubt worried his legal status in her business.

Mrs. Faiza not only the Managing Director Faiza, but also struggling to determine the company's operations running smoothly and to participate in company-owned factories Faiza project worth RM14 million in Sri Gading, Batu Pahat. Her success is not easily obtained, but after challenging waters for 43 years in the world  business Puan Faizah said all efforts to accumulate wealth is not the opposite to be the biggest tax payers in Malaysia thus helping more people who sadly. Mrs. Faiza suggested that Muslims in the country to live in unity so not easily to be  bullied by other nations and strong relationships among Muslims not only able to develop the Muslim community in this country it also able to improve the economic status of the Muslims community.

Mrs. Faiza said, her experience in business including dealing with other nations to open their mind to awaken the Muslim community, especially the Malays of the need to adopt an attitude of helping each other as practiced by other nations. She always emulated the personality of Prophet Muhammad SAW in carrying out their daily lives, especially trust and doggedly her Prophet in doing business and in carrying out her responsibilities as a leader in controlling the business that she handle.